Think site loading speed is not a game changer?
Just a delay of one second in site load time can result in:
- 11 percent fewer views
- 16 percent lower customer satisfaction
- 7 percent lower conversion rate
To say it plainly, you need a site that loads quickly. Just a few seconds delay in loading can cause the bottom-line to shrink considerably.
In this 2-part series, we’ll look at some practical tips to make your WordPress site load faster.
Let’s dig in.
Reduce HTTP Requests
Whenever a visitor tries to access a webpage, the visitor’s browser pings the web server that hosts that webpage. The ping is nothing but an HTTP request for the content on the webpage that includes text, images, and multimedia on that webpage.
Once the website server receives HTTP requests, it starts delivering the files to the visitor’s browser. In general, the browser has to make individual HTTP requests for each file. The more HTTP requests your browser has to make, longer the loading time.
The webpage can be loaded in two ways: synchronous and asynchronous.
The synchronous loading negatively affects user experience as the page loading time increases considerably.