Today it is impossible to imagine a business without an email address. Though it might be tempting to use free email address services like Gmail, Hotmail, Yahoo, and others, doing so might not be in the best interests of your business.
The name of your company might best describe your business. So does it makes sense to abandon that company name in your email address just to save few dollars?
If you want to establish your business as a brand and desire instant recognition from customers, the first step is to get a company email like [email protected]. Here are a few reasons that show the importance of a professional email id for your company.
- Gives Right Impression
A company email like [email protected] shows the world that your company is established and professional. A generic email address might raise doubt about its very existence. A branded email helps in establishing trust with people and tells them that your business is here to stay.
- Creates better Image
A professional email address creates a corporate image in the mind of people, irrespective of the size of the business. And as you might know, in business first impression is everything. So create a strong first impression on your clients and business partners by choosing a professional email id.
- Simplifies Business Communication
A branded email makes communication easy. When you communicate using an email address which has your company’s name in it, your clients and business partners will have no doubt about the sender.
What’s more, you can even setup different email addresses for different departments like [email protected], [email protected], [email protected]. This in turn will help simplify business communication further.
- Builds Credibility and Trust
An email scam is a reality and some customers might not be comfortable sending their personal details to generic email addresses. A branded email gives a sense of security and assurance to the sender. A professional email address also shows your business is legitimate.
- Reduces the Risk of Your Business Communication Marked as Spam
Spammers generally use a free email address to send spams and generic email addresses are generally looked with suspicion by email filters. A branded email is connected to a domain (yourcompany.com) that acts as a trust marker.
Some malware filters will automatically mark email from specific providers as spam and reroute this mail to the Junk folder. Having a branded email address will ensure important business communication reaches and stays in the inbox until the receiver opens it.
- Provides Link to Your Website
Professional email address gives out the address of your website more easily. People can easily anticipate the URL of your website by just looking at your email address. They need not dig into email content to know your company’s website address.
Though you might save a few dollars by opting for a generic email address, you might end up losing hundreds or thousands of dollars by putting your business’s credibility at risk. Having an email like [email protected] is the first step towards creating a credible brand, which, as any successful organization will tell you, is absolutely crucial to success.